Nutraceutical companies can benefit if they create high-quality content on their website. Doing this can help these companies boost their traffic and connect with users. If you can develop a solid SEO strategy, paying for organic content is cheaper than using google ads or other marketing strategies. Furthermore, creating organic content is an excellent way to establish yourself as a thought leader in this high-growth but saturated industry.
Establishing Thought Leadership
Consumers who search online for supplements or other nutraceutical products will likely be overwhelmed by all the options. Consumers want to feel assured about the quality of products and may be more hesitant with smaller brands.
Creating unique and informative content is a great way to set yourself apart from the competition. Instead of merely having a product summary of your CoQ10 supplements, you could instead publish a 1,000-word thought piece on how people with Fibromyalgia have sometimes decided to use CoQ10 supplements. You can describe the limitations and risks of this approach as well, and even recommend some of your other products. This unique and tailored approach can help you convert more clients, who may be purchasing from competitors at the moment.
Consumers are Spending More Time Online
GLG Insights recently noted that the growth of the nutraceuticals industry was only 6-7% before Covid 19. However, the growth of the nutraceuticals industry has accelerated at an even greater rate, as many consumers are spending more time online reading about various supplements. The average internet user spends over six hours online daily, and many people spend time reading about various health topics. In this environment, it certainly makes sense to invest in organic content and anticipate some of the topics that consumers may be reading about online. Highly targeted approaches, such as the effectiveness of magnesium supplements for anxiety, can help you convert prospects who are reading about options for their health conditions. You can even improve the quality of your content by referencing peer-reviewed medical studies, or having an MD or RN review or write your content.
Google Ads: Cost Per Click is Expensive
Competing with larger healthcare and supplements companies can be very challenging, and doing so through google ads can be very difficult. The average cost per click for Google is around $1-2, but specific topics related to health can be more expensive. If only 5% of the people who click your links become customers, your cost of customer acquisition can be between $10-30. Most consumers will not likely spend more than $30 the first time they purchase a product from you, so you will need to continue marketing to them to keep them as a customer.
Creating new content can allow you to continue captivating existing customers and attract new customers. It is possible to pay $60-100 for a high-quality blog post about a nutraceutical product and its health benefits. Moreover, you can also create listicle articles referencing some of your previous articles. If you can get at least 30 people to read this blog post, you will reach the break-even point relative to the cost of google ads. However, a reader who visits your blog post because of a specific, custom-tailored blog post may be more likely to make a purchase.
Ability to Connect with Users
Creating organic content is a great way to connect with your end users. Your writers or contractors that you hire may even find it helpful to create multiple personas for some of your customers. Your customers may include health-conscious women between the ages of 30-40 or older men with health issues. Doing this can help you emphasize with your user and develop unique content ideas.
Creating regular content is also a solid strategy for your existing customers, and many large customers will be targeting them with google or Facebook ads. However, having a weekly or monthly newsletter with fresh content can help you stay connected with your customers and maintain relevance. Creating fresh content can also be a great way to offer promotions to your customers.
Final Thoughts
Consumers are spending more time online reading about their health, and the DIY scene in healthcare is rising. Nutraceutical companies can take advantage of this fact by creating custom-tailored content to help them stand out among the competition.
Paying for content is actually much cheaper than paying for google or Facebook ads. Setting aside a budget of $300-500/month can help your website maintain a strong SEO ranking and attract new customers.
About NutraProse
NutraProse focuses on providing content marketing services for smaller nutraceutical companies. NutraProse provides a variety of services, including copywriting, blog posts, copy editing, localization, logo designs, and social media management. Click here to learn more about our content marketing services.
