We believe that the global spirulina market is going to take off in the coming years and that spirulina may become one of the most popular nutraceutical products. Spirulina is a very popular nutraceutical product that has been used for centuries by humans, including the Aztecs. However, spirulina has been gaining even more popularity among consumers and is also beginning to become more popular in other global markets. The global spirulina market is poised for massive growth in the coming decades.
Why Spirulina?
The global spirulina market has experienced rapid growth in both developed and emerging international markets have been increasingly consuming spirulina in recent years. Spirulina contains an abundance of nutrients that humans need, which has allowed spirulina to emerge as useful as both a protein alternative and a multi-purpose supplement. The spirulina market will deliver double-digit growth in the coming decades. Companies will likely continue to launch new innovative nutraceutical products that contain spirulina. Spirulina may also be able to help alleviate malnutrition in developing countries, as it is a very cheap source of protein and multiple nutrients. We are optimistic about the potential of the global spirulina market because of the numerous health benefits of spirulina.
Growth Potential of the Global Spirulina Market
We believe that the global spirulina market has immense growth potential in both North America and other frontier and emerging markets in Asia. Spirulina is an excellent protein alternative, that is abundant in a large number of nutrients. Spirulina is consequently a solid choice for vegetarian or vegan consumers in the United States and consumers in various frontier and emerging markets looking for low-cost protein and nutrient sources. Spirulina has the potential to help reduce global malnutrition, as it is a cheap nutraceutical product with many of the essential nutrients that humans need. Many developing markets are already familiar with spirulina, and there is ample room for farmers to focus on selling spirulina. All of these factors can result in the rapid growth of the global spirulina market in the coming decades, as companies create new spirulina nutraceutical products.
Spirulina in Frontier and Emerging Markets
Spirulina companies should most certainly target frontier and emerging markets, particularly in Asia, as the growth of spirulina consumption in these markets can outpace the growth rates seen in North America. Frontier and emerging markets are ideal markets to target given that 1) spending on healthcare and nutraceutical products will rise as the middle class in these countries expands and 2) spirulina is a low-cost, high-quality protein alternative, as the protein content is 60-65%. While spirulina is solid in a raw powder form or tablet form, companies also can launch innovative spirulina nutraceutical products.
The Best Spirulina Products
There is an abundance of spirulina products online. Spirulina is mostly sold in powdered form, but there are also other nutraceutical products that contain spirulina.
Powdered Spirulina
Powdered spirulina is very popular and can be found online on Amazon or other health food stores. The taste of spirulina is extremely strong, and it may be ideal to mix it with something else. Below are some of the common ways to enjoy powdered spirulina:
- Mix spirulina with warm or cold water. This is the easiest way and is acceptable if you can tolerate the taste of spirulina.
- Mixed spirulina with another type of drink such as juice or tea.
- The easiest and most popular option is to add a spoonful of spirulina to a smoothie.
As seen below, a 2-month supply of spirulina can be as low as $11.99.
This is the most convenient option for most consumers. Moreover, some products even sell powders that include a mixture of various nutraceutical products, including spirulina, moringa, and others.
Spirulina Tablets
Since the taste of spirulina is very harsh, many people may prefer to consume spirulina tablets. As the global spirulina market takes off, nutraceutical companies will likely create more spirulina tablets or other products with spirulina, which do not have a harsh taste.
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